Meta Pixel Setup
Meta Pixel configured so it never double-counts a conversion or fires without consent. I connect the browser pixel with the server-side Meta Conversions API, sharing one event identifier - exactly how it runs on this site.
Why Work With Me
I bring more than code to the table. Here is what makes working with me different from typical agencies.
Lightning Fast Delivery
I use modern frameworks and proven workflows to deliver projects 40% faster than traditional agencies without compromising quality.
Battle-Tested Code
Every line of code is written with TypeScript, follows best practices, and includes automated tests for reliability.
Always Responsive
Direct communication with me - no account managers, no delays. Get answers within hours, not days.
Long-term Partnership
I don't disappear after launch. I stay for maintenance, updates, and continuous improvements of your product.
Deduplication Fixed At The Architecture Level, Not Ad Hoc
The browser pixel and the server-side Conversions API share one event identifier from the first line of code - not a patch bolted on afterward, but an architectural decision made when the integration was designed.
Consent Enforced In Code, Not Just In The Privacy Policy
I found and closed a real gap: the server-side Lead event was firing regardless of marketing consent, until a post-implementation code review caught it. That story is now part of what I offer - I don't hide mistakes, I fix them and talk about them plainly.
What Meta Pixel Setup Covers
Browser Pixel Installation
I configure Meta Pixel as a script that loads only after consent to "marketing" category, with automatic pushState tracking disabled so the SPA doesn't generate duplicate PageViews.
Server-Side Lead Event Via Conversions API
I send the Lead event server-to-server directly from the contact-form endpoint, independent of browser blockers and the iOS 14.5+ restrictions that degrade the pixel's own match quality.
Deduplication Via A Shared Event ID
The browser pixel and the server-side Conversions API send the same Lead event with one shared identifier - Meta merges both sends into a single conversion instead of counting it twice.
SHA-256 User Data Hashing
The email address is normalized and hashed with SHA-256 before being sent to Meta - per the server-side Advanced Matching requirements, never as plain text.
Consent Gates Every Event Sent
Both the browser pixel and the server-side Conversions API fire only when the visitor has consented to "marketing" category - no exceptions, no silent workaround.
How this site does it
- The Lead event from the contact form is sent twice - once via the browser pixel, once via the server-side Conversions API - and deduplicated on one shared event identifier, so Meta never counts one conversion twice.
- The pixel loads only after consent to "marketing" category, and fbevents.js's automatic PageView is deliberately disabled and replaced with a single, manually fired event on every SPA route change - otherwise every navigation would count twice.
- The visitor's email address is hashed with SHA-256 before being sent to the server-side Conversions API, and the call itself is non-blocking - a failure on Meta's side never delays or interrupts the contact-form message.
Transparent Process
No black boxes. You know exactly what is happening at every stage.
Audit The Current Pixel Setup
I check whether the pixel fires duplicate PageViews, whether Lead events are gated behind consent, and whether user data is ever sent in plain text. Most accounts I audit are missing at least one of these three.
Install The Browser Pixel And Consent Gate
I install the pixel under "marketing" consent category, disable fbevents.js's automatic pushState tracking, and replace it with a single, manually fired PageView event on every client-side route change.
Server-Side Meta Conversions API With Deduplication
I implement a server-side Lead event that shares its event identifier with the browser pixel, hash user data with SHA-256 before sending, and make the send non-blocking so it never delays the actual contact-form message.
Verification In Events Manager And Documentation
I confirm both events deduplicate correctly using Meta Events Manager's Test Events tool, verify the consent gate works in production, and leave behind documentation of the whole pixel + CAPI architecture.
Tools I Use
core
tools
Package Comparison
| Features | Starter | ProfessionalMost Popular |
|---|---|---|
| Browser pixel installation and basic events (PageView, ViewContent) | ||
| c15t consent gate (marketing category) | ||
| Automatic PageView disabled, manual call on SPA navigation | ||
| Server-side Meta Conversions API with event-ID deduplication | ||
| SHA-256 hashing of user data before the server-side send | ||
| Verification in Meta Events Manager and documentation | ||
| Price | Individual quote | Individual quote |
Meta Pixel Setup FAQ
Request Meta Pixel setup
Meta Pixel configured so it never double-counts a conversion or fires without consent. I connect the browser pixel with the server-side Meta Conversions API, sharing one event identifier - exactly how it runs on this site.
Request Meta Pixel setup