Google Ads Setup

I check whether the Google Ads conversion tag fires at all, whether it fires more than once for the same interaction, and whether the existing events can even be told apart in reports. Most accounts I audit track "clicks", not actual conversions.

I define conversion events as typed entries in AnalyticsEventMap - with the name and param shape checked at build time, not discovered in the browser console after the fact. Every event gets a stable identifier, never a translated interface label.

I wire the conversion events into GA4, loaded as a script under "measurement" consent category - no event fires before the visitor consents, and the whole mechanism silently no-ops when the measurement ID is unset, instead of throwing an error.

I check every event in Google's debugging tools, confirm conversions land against the correct campaign and ad group, and leave behind event-map documentation so you know exactly what's being measured and why.