Will I lose my Google rankings during the redesign?

Not if the migration is run methodically: every URL mapped, 301 redirects deployed together with the new site rather than added afterward, and canonical/hreflang repair on multi-locale sites - redirects generated directly from the routing table, not hand-listed.

Do all URLs get redirected, or renamed?

It depends on the redesign's scope. If the site structure stays the same, URLs stay unchanged. If page names or the folder structure change - which often makes sense in a full rebuild - every old URL gets a permanent 301 redirect to its new counterpart, not a blanket redirect to the homepage.

How long does a typical redesign take?

Usually 6-10 weeks from audit to launch, depending on the number of pages and whether it's a visual refresh or a full rebuild on a new stack. Post-launch verification takes another 1-2 weeks, but the site is already live and running by then.

What happens to my existing content?

Content that works (converts, ranks well) moves over unchanged in substance, just in the new layout. Content that doesn't work gets rewritten on purpose. Nothing is copied over just because it already existed.

Do I need a full rebuild, or is a visual refresh enough?

It depends on the current stack and the goal. If the site works well technically and the only issue is how it looks, a visual refresh is enough and costs less. If the technical foundation is outdated or limits further growth, a full rebuild is the honest recommendation, even though it's a harder sell than the cheaper option.

Website Redesign | ENATIV Łukasz Kurpiewski

Website Redesign

The biggest fear in any redesign is losing your Google rankings overnight, and it's a fair fear: a badly run migration can undo years of SEO work in a few hours. So every redesign is run as a measured migration. Every URL is mapped, 301 redirects are planned before any new code is written, and everything is verified after launch.

Get a redesign quote See projects

Redesigns and rebuilds delivered

URLs preserved via 301 redirects

Weeks from audit to launch

Major stack upgrades in a typical project

Why Work With Me

I bring more than code to the table. Here is what makes working with me different from typical agencies.

40%

faster delivery

Lightning Fast Delivery

I use modern frameworks and proven workflows to deliver projects 40% faster than traditional agencies without compromising quality.

100%

TypeScript coverage

Battle-Tested Code

Every line of code is written with TypeScript, follows best practices, and includes automated tests for reliability.

< 24h

response time

Always Responsive

Direct communication with me - no account managers, no delays. Get answers within hours, not days.

95%

client retention

Long-term Partnership

I don't disappear after launch. I stay for maintenance, updates, and continuous improvements of your product.

URLs lost during a migration

Rebuilt on a New Stack, Same Brand Identity

I move sites to a modern stack without losing content, URLs or SEO value along the way. It's a full rebuild, done carefully.

301

redirects generated from the routing table

301 Redirects Generated From the Routing Table

A URL structure change only keeps rankings if every old URL gets a permanent 301 redirect. I generate them from the routing table rather than listing them by hand, so nothing is missed and no link equity leaks.

What's Included in a Redesign

Full technical, content, and SEO audit

Before anything changes, I check the site's current state - indexation, structured data, performance, and which content actually converts - so no value is lost in the process.

301 redirect mapping that preserves link equity

Every old URL gets a planned 301 redirect to its new counterpart, preserving inbound link equity and ranking history instead of starting from zero.

Canonical and hreflang repair

For multi-locale sites, I fix canonical and hreflang signals so search engines correctly connect language versions instead of treating them as duplicates.

Modern stack migration

I move the site to Next.js, React and Tailwind CSS, the same stack this site runs on, so you're not adding yet another plugin layer to an outdated foundation.

Content migration and preservation

Content, articles, and data move into the new structure without loss, with format conversion where needed, and without manual one-to-one copying.

Post-launch Search Console monitoring

After the new site goes live, I submit the updated sitemap to Google Search Console and monitor crawl errors and re-indexing closely, to catch visibility drops before they become a problem.

See the Difference

Two real before/after projects show the migration method in practice: the full BFP law-firm rebuild and the Gaia Lens platform redesign.

Budzowska Fiutowski i Partnerzy

Professional law firm website rebuilt from legacy system - complex MariaDB to Payload CMS migration, bilingual support, hosted on VPS via Coolify.

View case study

Gaia Lens

Financial portfolio management platform with Chrome Extension for transaction tracking, AI chat assistant that analyzes PDFs, modular architecture, and Algolia search. 7 industry awards.

View case study

How We Work

Transparent Process

No black boxes. You know exactly what is happening at every stage.

Step 01

Audit & Migration Planning

1-2 weeks

I scan the entire existing site, map every single URL, and plan 301 redirects plus canonical/hreflang repair before touching a line of new code. This step decides whether the ranking survives the migration, so it's never skipped or shortened.

Full URL map301 redirect planPre-migration SEO auditTechnical priority list

Step 02

Design & Content Strategy

1-2 weeks

I design the new layout and content hierarchy based on the audit data - which pages deserve the most attention, which content moves unchanged, and which needs a rewrite. Every design decision is checked against what actually converts on the original site.

New layout wireframesContent migration planDesign system

Step 03

Build & Staged Migration

3-6 weeks, depending on scope

I build the new site on a modern stack, migrating content in stages and verifying every moved URL against the redirect plan from step one. Nothing reaches production without being checked against the old URL structure.

New site built301 redirects deployedContent migratedStaging environment for sign-off

Step 04

Launch, Redirect Verification & Search Console Monitoring

1-2 weeks post-launch

After launch I verify every redirect by hand, submit the new sitemap to Google Search Console, and monitor crawl errors and re-indexing for the first weeks post-migration, to catch problems before they hit traffic.

Redirect verification reportNew sitemap submissionSearch Console monitoringBefore/after report

Tools I Use

frontend

Next.jsReactTailwind CSSFramer Motion

tools

Redirect-mapping & crawl audit toolingGoogle Search ConsoleCanonical/hreflang validation

Redesign Package Comparison

Features	Starter	ProfessionalMost Popular	Enterprise
301 redirect mapping
SEO-preservation audit
Pages covered by the redesign	5 pages	15 pages	Unlimited pages
Full CMS/backend migration
New feature development beyond a visual refresh
Post-launch Search Console monitoring
Price	Individual quote	Individual quote	Individual quote

Website Redesign FAQ

Other services I offer

Explore my other services that might fit your needs

Web Applications

Modern, fast and scalable web applications using React and Next.js.

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Architecture

System design, technical consulting, and architecture reviews.

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Performance Optimization

Measured performance optimization - component-mount profiling and Core Web Vitals audits with a documented before/after result, not a vague promise.

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E-commerce

Headless Shopify, Medusa.js, and custom storefronts with Stripe.

Learn more