Website Redesign
The biggest fear in any redesign is losing your Google rankings overnight - and it's a reasonable fear, because a badly executed migration can undo years of SEO work in a few hours. That's why every redesign runs as a measured migration process: every URL mapped, 301 redirects planned before a single line of new code, and verification after launch - never hope.
Why Work With Me
I bring more than code to the table. Here is what makes working with me different from typical agencies.
Lightning Fast Delivery
I use modern frameworks and proven workflows to deliver projects 40% faster than traditional agencies without compromising quality.
Battle-Tested Code
Every line of code is written with TypeScript, follows best practices, and includes automated tests for reliability.
Always Responsive
Direct communication with me - no account managers, no delays. Get answers within hours, not days.
Long-term Partnership
I don't disappear after launch. I stay for maintenance, updates, and continuous improvements of your product.
Rebuilt on a New Stack, Same Brand Identity
I move sites to a modern stack without losing content, URLs, or SEO value along the way - a rebuild competency, not just a new coat of paint.
301 Redirects Generated From the Routing Table
A URL structure change only preserves rankings if every old URL gets a permanent 301 redirect - and I generate them from the routing table, not hand-listed one by one, so nothing is missed and nothing leaks link equity.
What's Included in a Redesign
Full technical, content, and SEO audit
Before anything changes, I check the site's current state - indexation, structured data, performance, and which content actually converts - so no value is lost in the process.
301 redirect mapping that preserves link equity
Every old URL gets a planned 301 redirect to its new counterpart, preserving inbound link equity and ranking history instead of starting from zero.
Canonical and hreflang repair
For multi-locale sites, I fix canonical and hreflang signals so search engines correctly connect language versions instead of treating them as duplicates.
Modern stack migration
I move the site to Next.js, React, and Tailwind CSS - the exact stack powering this site - instead of patching an outdated foundation with another plugin layer.
Content migration and preservation
Content, articles, and data move into the new structure without loss, with format conversion where needed, and without manual one-to-one copying.
Post-launch Search Console monitoring
After the new site goes live, I submit the updated sitemap to Google Search Console and monitor crawl errors and re-indexing closely, to catch visibility drops before they become a problem.
See the Difference
Instead of just describing the migration methodology, look at two real before/after projects - the full BFP law-firm rebuild and the Gaia Lens platform redesign.
Transparent Process
No black boxes. You know exactly what is happening at every stage.
Audit & Migration Planning
I scan the entire existing site, map every single URL, and plan 301 redirects plus canonical/hreflang repair before touching a line of new code. This step decides whether the ranking survives the migration, so it's never skipped or shortened.
Design & Content Strategy
I design the new layout and content hierarchy based on the audit data - which pages deserve the most attention, which content moves unchanged, and which needs a rewrite. Every design decision is checked against what actually converts on the original site.
Build & Staged Migration
I build the new site on a modern stack, migrating content in stages and verifying every moved URL against the redirect plan from step one. Nothing reaches production without being checked against the old URL structure.
Launch, Redirect Verification & Search Console Monitoring
After launch I verify every redirect by hand, submit the new sitemap to Google Search Console, and monitor crawl errors and re-indexing for the first weeks post-migration, to catch problems before they hit traffic.
Tools I Use
frontend
tools
Redesign Package Comparison
| Features | Starter | ProfessionalMost Popular | Enterprise |
|---|---|---|---|
| 301 redirect mapping | |||
| SEO-preservation audit | |||
| Pages covered by the redesign | 5 pages | 15 pages | Unlimited pages |
| Full CMS/backend migration | |||
| New feature development beyond a visual refresh | |||
| Post-launch Search Console monitoring | |||
| Price | Individual quote | Individual quote | Individual quote |
Website Redesign FAQ
Get a redesign quote
The biggest fear in any redesign is losing your Google rankings overnight - and it's a reasonable fear, because a badly executed migration can undo years of SEO work in a few hours. That's why every redesign runs as a measured migration process: every URL mapped, 301 redirects planned before a single line of new code, and verification after launch - never hope.
Get a redesign quote